15 Rules For Advertising Books – by David Gaughran…

Chris The Story Reading Ape's Blog

I started working in digital advertising way back in 2004 and while it is tricky to generalize about three very different ad platforms – Facebook, Amazon, and BookBub Ads – there are some general rules that I recommend everyone considers, before losing their shirts on book advertising.

Not least because books present a pretty unique marketing challenge when compare to generic products. Something which can surprise marketers who move into publishing.

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How to Plan and Host Worthwhile Online Book Events – by Jane Friedman…

Chris The Story Reading Ape's Blog

Since the pandemic arrived in early 2020, the entirety of the publishing community has turned its eye toward online events as a key way to spread word of mouth about books. And a lot continues to ride on the success of these events. Yet how many authors have been effectively trained in staging a meaningful online event—especially one that translates into sales?

I reached out to some of the most experienced and astute authors and marketers to share their best practices for online book events, regardless of the platform you’re using.

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Proofreading Tools: 5 Grammar-Friendly Resources for Writers – by Jackie Pearce…

Chris The Story Reading Ape's Blog

on Make a Living Writing:

Even if you know all the grammar rules or have an English degree, it’s still easy to make mistakes when you’re writing.

If you want to succeed as a writer, it’s important to make your work as error-free as possible.

Instead of reading through The Elements of Style every time you write something, now there are plenty of free proofreading tools out there to help save you a ton of time with editing.

Most writers know the feeling of trying to edit long pages of writing, especially when you’re tired, and how easy it is to miss simple mistakes. That ever happen to you?

When you use automated software to catch them, it’s so much easier to edit your work and get it ready for publishing.

When it comes to finding proofreading tools, it helps to start by identifying what you need.

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Let’s Talk About Writing: Using Lyrics – by Judy Penz Sheluk…

Chris The Story Reading Ape's Blog

Yes, I know, Stephen King makes it look so easy with his habit of using song lyrics in his novels. But here’s a head’s up: He’s a bestselling author, so most musicians are going to be more than okay with granting permission. And he’s got money, and plenty of it, if he needs to pony up some cash. Odds are if you’re reading this you don’t fall under either category. I know I don’t.

So…can you quote song lyrics in your novel or short story? The short answer is “No.” Song lyrics are copyrighted. Quoting any copyrighted material requires permission, though there is something called the “fair use” clause.

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#MKTG – Part 10 – More on Amazon Ads

Story Empire

Hello, SE’ers! It’s Jan again. In my last book marketing post, I promised to delve a little deeper into keywords and targeting in Amazon ads. After doing some extensive study and practicing, I feel like I understand a little more about how they work.

In my previous post, I talked about how Dave Chesson recommends using at least 300 or more keywords when setting up an Amazon ad. That seems a little daunting, but using KDP’s Publisher Rocket is much easier than searching Amazon and copying and pasting.

For example, I set up a new ad for my first book, Flowers and Stone. Then using some keywords from the book, such as true love story, Publisher Rocket brought up a list of 55 books and authors. I saved that list, then did a keyword search for bank robbery and got a list of 58. So you can see that they…

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7 Steps for Tackling a Revise & Resubmit (R&R) – by Kimberly Fernando…

Chris The Story Reading Ape's Blog

on Jane Friedman site:

Receiving a R&R from an agent or editor can be both confusing and exciting at the same time. It might feel a bit disappointing because you were hoping for an offer, but let there be no mistake, an R&R is good news. The agent sees something in your work, and they are inviting you to submit again. They have taken time out to read your pages and provide notes to help you improve your manuscript. R&Rs don’t happen to everyone, and an agent doesn’t send them unless they’re genuinely interested.

An R&R is a fabulous opportunity to show agents or editors your revising skills and how you interpret their feedback. First and foremost, it provides agents and editors with insight as to how you handle revisions.

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#MKTG – Part 9 – Amazon Ads

Story Empire

Hello, SE’ers. Happy Holidays!

I’m sorry to tackle such a heavy subject so close to the holidays. I promise I’m only going to skim the surface today. It will take more than one post to explore how to effectively place an Amazon Ad.

Created in Canva by Jan Sikes

Yes. That picture was me after three days of slogging through Dave Chesson’s course on Amazon Ads. Let me just preface this post by saying there is nothing easy about setting up an Amazon Ad. And, before you consider it, I do highly suggest you explore the course modules. Otherwise, you will be totally lost.

When I began this marketing series, I promised to experiment with every platform I blog about, so that includes Amazon Ads.

First and foremost, where do you go to set up an ad? To promote a book, or run a book deal, we all know…

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Do You Want To Sell Print Books? A Quick Overview of Considerations and POD Platforms – by Sabrina Ricci…

Chris The Story Reading Ape's Blog

on Digital Pubbing:

When it comes to publishing, self-publishing can be a great option for authors. However, when self-publishing, you have to think of yourself as running a business. That means taking into consideration things like the cost of publishing (editing, design, marketing, etc.) and what the price of your book will be. And when pricing your book, remember to factor in how much other books in your genre are charging, how much readers would be willing to pay, and how much to charge for your ebook versus your print book (print books are more expensive to produce so you’ll have to charge more for them).

Speaking of print books, having your book available in both digital and physical forms is a great way to expand your reach. (And sometimes, you might want a print-only version of your book, like if you’re creating a coffee table book.)


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Book to Movie Scam – My Experience

Story Empire

Photo by Sammy Williams on Unsplash

Hi, SEers John with you again. Here we are in Mid-December with only ten more days until Christmas. I don’t know about you, but I have not finished my shopping yet, so I better get cracking.

So, as you can see by the headline, I’m going to talk about one of the latest scams we all need to avoid.

It all started with an e-mail. It seemed to be an innocent inquiry regarding my interest in joining a team of folks who have a desire to make movies out of books. Before we start, I have to add that a club I belong to advised us that they had a conversation with an agent looking for books to make into a film. So, I had it in the back of my mind that this could be a result of that contact since I did…

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