on The Book Designer:There’s nothing like actually going through the publishing process on Amazon Kindle, again, with a new book, to refresh yourself on our rapidly changing self-pub world. I had last uploaded a book and cover file two years ago.
This past month I had a new book to upload to Amazon Kindle.
So, what has changed on Amazon Kindle this year?
on BookBub Insights:BookBub Ads is our most flexible marketing tool, offering authors and book marketers the opportunity to tailor their campaigns to reach custom audiences of readers for any title at any time.
While you can promote any book with BookBub Ads, it’s important to set realistic goals and expectations about the results you’re likely to achieve. Here are the best types of books to advertise (in any book format!) and how to set goals and tailor your ad strategy for each one.
on Writer Unboxed:When I do presentations and Q&As, I’m often asked to name the most common scheme or scam writers need to watch out for.
Usually, I have to think a moment before I answer—not just because the universe of writer-focused predation is constantly evolving (for instance, there are far fewer fee-charging literary agents now than there were when Writer Beware was founded), but because the ways in which writers can be tricked and exploited are so many and various that it’s hard to choose.
These days, though, I can respond without hesitation. By far the most prevalent writer-focused scams are solicitation scams.
Solicitation scammers contact writers out of the blue with publishing-related offers that seem too good to be true. A literary agency is interested in your work! A prestigious publisher wants to acquire your book! A film producer wants to turn your novel into a movie! A…
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Imagine seeing an ad pop up on Facebook advertising your recently published book—an ad you didn’t pay for.
Imagine seeing your book appearing first in a line of recommended books on the product pages of similar books, and you didn’t pay for a sponsored ad.
Imagine hearing from readers that they learned about your book from an Amazon email blast that encouraged them to buy it.
Wouldn’t it be great to get all that free promotion?
You can—when you get enough authentic, approved reviews on Amazon.
on Author Media:Branding is not a logo, a font, or the collection of colors on your website.
Your brand is your reputation. It’s how you are known and perceived in the world. A Hebrew proverb says, “A good reputation is more valuable than rubies,” but how do you develop that good reputation?
Every author, whether you’re published or unpublished, writing fiction or nonfiction, can benefit from having a solid author brand.
How do you develop an author brand that stands out from the crowd and sells books?
David Loy knows how. He is a brand coach, digital marketing expert, and co-founder and CEO of Leverage Creative Group. He works with authors like Jerry Jenkins to help them get their content into the hands of readers who need it.
Recently, I chatted with a bookstore owner who lives and sells books in a small tourist community nestled near the Atlantic Ocean. Beth generously offered me her perspective on self-published authors who pitch their books to her bookstore.
Self-published authors approach her and her co-owner frequently, hoping to get their books on their shelves. I got the distinct impression they rarely agree to stock their books.
Her experience is one we must consider and learn from.
One of the most damaging things a new writer can do is try to please everybody who beta-reads or critiques their WIP. I’ve seen a novel turned into a kind of jackalope of unrelated parts.
If you tend to be a “people pleaser” this can be a real problem.
I’ve been swayed by these dangerous critiques a few times myself. One of my Camilla romcom mysteries has suffered the wrath of reviewers because there’s too much realism going on with one character’s tummy tuck. I had made the mistake of taking advice from one of these dangerous critiques: A man told me with great authority what a complicated procedure a tummy tuck is. So in spite of my own experience with tummy-tucked friends who had no such complications, I let his confidence sway me. So I added way too much clinical detail to my breezy romcom.
I learned some things.
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on The Creative Penn:
How can you take back your rights when publishing conditions change? How can you make sure you sign contracts that make it easier for rights reversion in the future?
Show Notes
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