I will be first to admit I barely use Instagram. There are multiple reasons for that, but #1 being that it is all done from my phone and #2 being that you cannot attach a link to an image.
However, in the world of social media marketing, Instagram offers a huge platform, with an audience of more than 1.16 billion people.
As of July 2021, 31% of Instagram users were shown to be between 25 and 34 years old. The second-largest group, at 25.7 percent, was between the ages of 18 to 24. So, it definitely appeals to a younger audience and that is something to consider when marketing your books.
Because I promised to experiment with each platform, I ran an Instagram ad. It was very similar to running a Facebook ad, as far as the steps to set it up.
- Start with a Goal – What do you…
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