Thanks to advancements in Publisher Rocket, we’ve been analyzing data from Amazon for a while. Because of this, and the use of other tools, we picked up on a pattern in how Amazon treats books and their discoverability that I think changes a lot in the industry, and how we authors should operate.
Basically, through analytical proof, we found that when a book has a rise in sales on Amazon through just about any means, Amazon responds by increasing the number of keywords that that book shows up for naturally, and its rankings for those keywords as well. Therefore, because of the increase in a book’s popularity, the book would show up more often in the Amazon store.
I’m calling it the Amazon Popularity Effect.
On the one hand, this makes sense. However, this also opens up a lot of questions like how does Amazon do this…
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