Hi, SE’ers! Jan here again with another segment on book marketing. I was all ready to move on to another social media platform when I came across some detailed and valuable information about Facebook Ads. So, sorry, but we’re still on Facebook this time. I promise to move on after this.
Otherwise, here are the specifics he shares in the video.
The first thing you are going to be asked to choose when setting up a FB ad campaign is your goal for the ad. In this video, Matthew suggests you always choose the “Traffic” option. Then you give your campaign a name such as the title of the book you are promoting. The dropdown menu from there will let…
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