Taming Messy URLs – by Chicago Manual…

Chris The Story Reading Ape's Blog

On CMOS Shop Talk:

From the perspective of writers and editors, URLs do their best work behind the scenes or just off the page, in a browser’s address bar. In that role—as an internet address that will take you to a specific page online—it doesn’t matter all that much what a URL looks like so long as it works.

Looks do matter, however, when you need to mention or cite a URL in the text or share it with someone. Most domain names are easy enough to deal with (think Amazon.com). It’s when URLs go beyond the home page that they tend to get messy.

But just because it’s been copied from an address bar and takes you to the right place doesn’t mean you’re stuck with it. Whenever you’re dealing with a URL that isn’t reasonably short and readable by humans, you should look for alternatives.

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6 Mistakes to Avoid in Your BookBub Ads Targeting – by Carlyn Robertson…

Chris The Story Reading Ape's Blog

On BookBub:

One of the most important elements of any successful ad campaign is the targeting. Reaching an engaged and relevant audience is critical to driving clicks and sales, as well as keeping your ads cost-effective.

With BookBub Ads, you can target BookBub and Chirp members by their preferred reading formats, book categories, retailers, regions, and authors. While it’s up to you to identify ideal readers and research targets for the particular books you’re promoting, we can help you avoid some of the most common mistakes we see advertisers make with their BookBub Ads targeting!

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You Can Start A Sentence With Because, But Only Sometimes – by Derek Haines…

Chris The Story Reading Ape's Blog

on Just Publishing Advice:

Can you start a sentence with because? Yes, of course, you can.

You probably won’t use it very often. But when you do, you need to be careful and make sure you use it correctly.

There is a simple way to check that your grammar is correct when you use the word because.

Just ask yourself if what you wrote is a complete sentence or a sentence fragment.

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Writer's Treasure Chest

Posted by Victoria Strauss for Writer Beware®

I’ve written a number of posts about scammers impersonating literary agents and publishers. Writers should be aware that they’re also impersonating major motion picture studios.

Here’s one example, from a scam that does business under at least three names: Orions Media Agency, Fox Media Studios Agency (note the way these scam names reference real companies), and PageTurner Press and Media. Despite their apparent US addresses and phone numbers, all are based in the Philippines (you can read more about the huge proliferation of overseas scammers here).

This is the initial pitch–which arrives, as always with this type of scam, out of the blue:

This is not the way things work: literary agents aren’t “assigned” to represent you without your knowledge, and major film studios don’t randomly stumble on books and reach out to agencies you never heard of, which then cold-call you. In…

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