Printing Overseas v POD – by Darcy Pattison…

Chris The Story Reading Ape's Blog

on Indie Kids Books:

Should you print your full color picture books overseas or print-on-demand (POD).

Let’s take a hard look at numbers. Yes, math. As a small business, you must keep track of your cost-of-goods! In the end, it’s all about balancing profits with risks.

First, some terms.

Offset printing means that the book is printed on a large printing press that produces the highest standard of quality. The books are then bound, and shipped to a warehouse until they are sent to the distributor for sales and fulfillment.

Print-on-demandmeans that you book lives as a digital file on a printer’s server until someone orders the book. Then, it is printed and drop-shipped directly to the customer. KDP, Ingram Spark, and Lulu are the biggest POD printers. NOTE: You are the publisher! They are merely your printers.

The question is which method is the most profitable. To understand…

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